Why Did A Soapy Television Rom-Com Go The India-Pakistan Route?


The soap-opera Qubool Hai has 864 episodes that ran on ZeeTV from 2012 to 2016 in batches of 4 twisty seasons. The narrative started with a fairly easy premise: a love story between Zoya (Surbhi Jyoti) and Asad (Karan Singh Grover). Set in Bhopal, the present begins with the free-spirited Zoya who comes from America, in pursuit of her organic father. She takes refuge, dwelling underneath the home of her foster-sister’s aunt, the steel-spined Asad’s mom. Their worldviews conflict, the place what Zoya sees as pabandi, restrictions, Asad sees as tehzeeb, tradition, and their common banter — him calling her “Miss Farooqui” and her calling him “Mister Khan” — turns into a part of the world-building. 


Zee5, Zee TV’s affiliated streaming platform, has taken this tv present’s preliminary premise and made a handy guide a rough 10-part web-show,
Qubool Hai 2.zero (hereon, 2.zero). Launched on March 12, it has garnered over one million views inside its first week on the platform. 

2.zero shouldn’t be a continuation of Qubool Hai, which started with the innocuous concept of straightforward love in a Muslim mileu that morphed into genocidal vamps, generational shifts, drugged intercourse, swapped brides, rebirth, and vampires until it fizzled out completely. Over the course of the 4 seasons Surbhi Jyoti has performed Zoya, each of Zoya’s twin-daughters, and a reincarnation of one in every of Zoya’s twin-daughters. This type of drama is clearly not conducive for streaming. 

An try at making a family-tree of Qubool Hai, how characters are associated to, not associated, or murdered by each other. Courtesy Kaavya Ramamoorthy

As a substitute, 2.zero merely builds a brand new world with the identical characters who’ve related trappings, tweaked to accommodate the altering instances. 

So What Modified?

Within the tv collection, Asad is a regressive, conservative man with a cloistered perspective on freedom. Zoya, seen principally in denims, freewheeling opinions prefer it’s no one enterprise, strikes bitter with him. In one of many episodes he dismisses her as, “ghair-zimmedar, azaad-khayal, aur badtameez”. He insists she not put on denims and tops, not exit at night time by herself, and never litter. 

It’s solely the final of the three complaints that makes it to Qubool Hai 2.zero. Right here, Asad’s conservatism is morphed into extreme “OCD”, the place he requires issues (not individuals) to be of their place —  predictable and clear. His sister Najma, who sat round the home in high quality salwars within the tv present is now an moral hacker sitting round the home in hoodies, tapping away on the laptop computer.

As a substitute of tier-2 Bhopal, the size of web-show is now expanded to incorporate Belgrade and Delhi. Asad, who was a suit-boot-business particular person on the tv present is now a aggressive sharp-shooter who represents India. 

Asad meets Zoya in 2.zero the identical means he met her on the tv present —  Zoya is a run-away bride and in her wedding ceremony finery (vibrant purple within the tv present, and snow white in 2.zero, marking the shift of bridal colors through the years) falls in entrance of Asad’s automobile, which he swerves violently. In each reveals, the automobile swirls as if inhabited by a Rohit Shetty spirit of rotating dervishes. Zoya and Asad blame one another for being an irresponsible driver and pedestrian, respectively — it’s the identical set of dialogues, repurposed for nostalgia. 

“Aapko gaadi chalane ki tameez nahin hai, toh gaadi kyun chalate hain aap?”

“Aapko sadak par chalne ki tameez nahin hai, toh ghar par kyun nahin rehti hai?”

“Aapko baat karne ko tameez nahin hai, toh baat kyun karte hain aap?”

There may be thus, a really clear intention to faucet into the 2012-2013 nostalgia for Qubool Hai, the place the enjoyment of watching it isn’t simply experiencing the story, however considering again to that second of watching the present which aired on tv Monday-Friday with out fail — the present performed at 9:30 p.m. a prime-spot, with a rerun at four:30 p.m., when most youngsters acquired again from faculty, and nothing thrilling was taking place on tv, in that vacuum between coming back from faculty and playtime. It’s this time-spot, when individuals of my era, then school-going, consumed this. When the coronavirus lockdown was introduced, ZeeTV determined to rerun Qubool Hai at eight p.m., one other prime slot. 

It’s to refresh this nostalgia that related eventualities and acquainted tropes play out. Zoya prefaces each criticism with “Allah miyan”, a trait that doesn’t get misplaced in translation from a tv to a web-show. In each Qubool Hai and 2.zero, Zoya walks in on Asad bathing, solely to ogle at him like recent meat, the digicam’s gaze on Grover’s abs. 

Nevertheless, 2.zero rapidly turns into one thing else — a spy story with an India-Pakistan angle, with Mandira Bedi because the silver-fox Chief of the Indian Nationwide Safety who stares at maps with the identical dedication of Zoya’s thirsty gaze. The “banter” which was principally for framing the Zoya-Asad romance is used additional in 2.zero for India-Pakistan verbal jabs. The title “Qubool Hai” itself, whereas referring to the vow of marriage in the course of the nikah, is given one other perform in 2.zero — the pledge of allegiance to 1’s nation, as seen when Asad accepts a nationwide safety task, and with the forthright zeal notes, “Qubool Hai”. 

The ten episodes finish on a cliff-hanger, promising additional seasons, and additional methods of repurposing pre-streaming nostalgia for the post-streaming world. 

Why Was Qubool Hai So Coveted? 

From the start Qubool Hai was underneath the gaze of the hot-press. Karan Singh Grover was recent off the success of Star One’s Dill Mill Gaye, a medical drama that performed from 2007-2010, the place he performed Armaan Malik, a younger, charming medical intern who rises up the ranks. His sharp cheekbones, large eyes, and constructed physique clothed with tight shirts made the requisite impression. 

Initially, the hypothesis was which present can be moved to accommodate Qubool Hai, an enormous present by TV requirements given Karan Singh Grover’s reputation among the many soap-opera viewers. It was additionally Zee TV’s first Muslim social drama

Inside a couple of months, Qubool Hai cozied up the TRP ranks, which was attributed to each “Karan Singh Grover’s charisma and also an honour killing track”, each appear to have cast a reference to the viewers — one social concern, and one sensual concern. Inside a 12 months it was one of many high reveals on tv. 

Then, in December 2013 Karan Singh Grover was dropped from the present as a consequence of his “unprofessional behaviour”. Hate mail for his alternative and petitions to deliver him again have been roving the web. (An identical factor occurred in Dill Mill Gaye, the place Grover was advised to go away, however in contrast to Qubool Hai, six months later he was introduced again as a consequence of standard sentiment.) 

 Qubool Hai is the adaab-irshaad style of Muslim illustration, the place the trials of being a Muslim in fashionable India, a state that’s clamping down on minorities, is hidden underneath the veneer of Urdu prose, as if the one distinction between a Hindu and Muslim family is an aesthetic one. It’s the type of illustration that doesn’t muddy itself in lived-in politics.  

The thought is that each few years, at the same time as some a part of the aspirational love aesthetic adjustments, different components stay the identical. The gamble is in making an attempt to determine which is which.

Moreover it had its personal points to cope with vis-a-vis censorship. Twice, the Broadcasting Content material Complaints Council issued notices in opposition to Qubool Hai as a consequence of extreme violence in opposition to girls — as soon as when vamp blended acid within the mehendi, and one other time when a lady was being suffocated by her in-laws with a plastic bag, and forcibly making an attempt to take her thumb impression on some papers. 

Qubool Hai isn’t the primary tv present to get a recent lease of life on streaming. Zee TV’s Ishq Subhan Allah additionally acquired a streaming spinoff in 2019 with Ishq Aaj Kal, which launched every of its four seasons over the course of the 12 months. It’s a brand new type of mannequin that’s stripping tv content material of its twisty, inconsistent high quality, and draping it with sharper visuals, higher costumes, a musical observe that’s indistinguishable from Hindi movie music, and a few on-screen kissing. The kiss in Qubool Hai 2.zero appeared to be a relentless query requested to the actors, as if it’s nonetheless an enormous deal. 

By no means Kiss Your Finest Pal (left) and Qubool Hai 2.zero (proper)

The title tune of 2.zero doesn’t have that slow-drone feeling of cleaning soap opera title tracks. It’s snappier, and designed not a lot to introduce a present as to be downloaded from Mp3 websites. By no means Kiss Your Finest Pal that launched on Zee5 final 12 months is one such instance of doing this properly, the place regardless of the formulaic tendencies, there’s a sensual suggestion of intercourse with out exhibiting intercourse, there’s a extra city, much less theatrical high quality to the banter which continues to be an necessary a part of world-setting. The thought is that each few years, at the same time as some a part of the aspirational love aesthetic adjustments, different components stay the identical. The gamble is in making an attempt to determine which is which.





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